An example of a completed questionnaire:
Analysis of the results:
I created a questionnaire which would help me understand what a reader interested in a particular musical genre would want from a music magazine.
25% of the people I asked read Q magazine regularly which showed me that these people are serious about their music as it is a magazine more for an ABC1 readership and Q magazine takes a more serious approach to music which my magazine will have to follow. However 75%, the rest of the people asked, said they read NME regularly. This shows they are interested in what’s happening in the music scene as it’s a weekly magazine, once again also must really enjoy music if they are buying it most weeks. This information tells me that my magazine has to have a serious approach to music and appeal to readers who enjoy a grown-up view on music.
My next two questions focused on what a reader would be interested in seeing within the magazine. With high results saying that they are interested in images inside their magazine and going to tours/gigs which would indicate sections in a magazine on this subject would interest them. Another high response was interviews in the magazine. For my own magazine I will be including an interview with my cover stars, so based on the questionnaire results this is what people would want to read in a music magazine.
Information was also collected on the cover of the magazine. The main part of a magazine is the cover as it’s the first thing you see in a shop, so I asked what would interest a reader most on a cover and an amazing 100% of the people I asked said a ‘good cover star’ which means the star has to look interesting and the cover has to capture a good moment, even if a reader isn’t a fan a good cover star image that looks good will make people buy a magazine. This is why I have taken many photos for my own magazine cover so I will be able to select the best one to catch the reader’s eye.
The next two questions talk about the contents page of a magazine, an important part of any magazine to give all the magazine contents across in an interesting way. I firstly asked what people expected on a contents page, with many saying text but my next question asked what they would want on a contents page in their opinion and many decided to explain what they wanted in the short space provided on the questionnaire. They said they would ‘want more pictures added to the contents page’ however keeping text still on the page but ‘laid out in an interesting way’.
The last question focuses on the cover of the magazine asking whether they would be bothered if a cover star took up most of the cover, based on earlier results of a ‘good cover star’ the highest answer was ‘no they wouldn’t be bothered with the star taking up most of the cover’. Another result I will use on my own cover with the stars taking centre stage in my magazine.
From my results I have gathered, a high amount of interesting information has been gained. I will use this towards my own magazine so hopefully my magazine will interest the target audience it is intended for.
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